Are you posting daily but still not getting leads?
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They either rely only on content and hope someone reaches out
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Or they send cold messages that look like they came from a template
Both lead to silence.
In 2025, LinkedIn DMs still work—but only if you use them right.
This guide gives you a simple, proven LinkedIn DM strategy that many consultants are using to book 3–10 discovery calls per month, without running ads or sounding salesy.
Let’s break it down.
The DM most consultants still send
“Thanks for connecting. Let me know how I can help.”
This message doesn’t work. It’s polite, sure—but vague and forgettable. It puts the burden on the other person to figure out what to say next.
That’s not a strategy. That’s a dead end.
What actually works: The 3-Step DM Strategy
Instead of “pitching,” focus on starting a relevant conversation.
Here’s the 3-step LinkedIn DM strategy consultants use to warm up leads without annoying them.
1. Start with context
Open with something specific about them. No fluff.
“Hey Alex, saw your post about fractional CMOs scaling organic leads—great insight.”
This shows effort. It sets you apart from mass DMs.
2. Offer value with zero pressure
Don’t push a link. Offer something they can say yes to.
“I just wrote a short DM playbook for coaches. Happy to send the summary if useful.”
This gives them a reason to reply. It makes the next step easy.
3. Invite for a low-stakes call
Once they respond, give them a clear next step.
“If helpful, happy to jam for 15 mins on how to simplify your client funnel.”
It’s casual, relevant, and framed as value—not a sales call.
Why this works in 2025
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It feels personal
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It opens with their world, not yours
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It builds trust before asking for time
This approach flips the script. You stop chasing, and start getting replies.
Avoid these mistakes
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No links in the first message
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No “sales speak” or long pitch
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Don’t ask: “Would you be open to hopping on a quick call?” — feels forced
Tools that help
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Use Notion or Airtable to save your best-performing DMs
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Track replies and follow-ups manually before using automation
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Stick to one-on-one messages. No bulk tools until your strategy is proven
Pro Tip from Consultants Doing This Right
Write DMs like you're texting a friend.
Short. Human. Honest.
One line at a time.
FAQ
Q: How many DMs should I send per day?
A: 5–10 personalized messages is enough to start. Focus on quality, not scale.
Q: What if they don’t respond?
A: Leave a comment on their next post. Stay visible. Reconnect with context later.
Q: Should I automate this?
A: Not yet. Manual DMs build real relationships. Automation too early hurts trust.
Want to fast-track your DM strategy?
Join my LIVE LinkedIn Growth Webinar for Consultants (Paid, for serious people only)
or DM me “DM Strategy” and I’ll send you the PDF with examples.
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